Within our quest for your lightest bottle probable, we took our vision to your group of specialist glassmakers. Exploring shapes and glassblowing methods to minimise glass use without having compromising durability.

The end result saw glass getting hand-blown right into a teardrop condition. For The 1st time within the brand name’s heritage, the long-lasting sq. Johnnie Walker bottle has been reformed. 

Based on our study, it is also thought to be the world’s lightest 70cl Scotch Whisky glass bottle at any time introduced to marketplace.

We’ve released Distilled 2025 – Checking out the best trends driving buyer conversations throughout the world.

We hope that our discoveries can have a constructive effects within the broader industry and aid find out new options for lighter, lessen carbon packaging alternatives.”

This new, lightweight bottle is usually a issue of exquisite natural beauty; but much more importantly, it demonstrates what is feasible On the subject of lightweighting glass. We'll keep on implementing these learnings throughout our variety, getting extra progressive strides as we glance to the way forward for Scotch.”

In the midst of its 5 years of investigate, the brand is granted a UK patent4 and to encourage further development during the field – As well as in a primary for Diageo – a license on the patent will probably be offered on a royalty-free foundation to anyone on earth who wishes to share in these discoveries.

Together with redesigning the glass, thought was presented to how the bottle could be produced and transported. 

Weighing one hundred eighty grams, the Blue Label Ultra bottle can be a glimpse into the way forward for sustainable luxury spirits packaging

On the other hand, the technologies isn't going to nonetheless exist to roll out the Ultra bottle permanently. Diageo hopes that click here this will alter, and has previously been granted a patent to carry on improvement. 

Five years in the past, Johnnie Walker set out with a specific ambition; to move the spirits business ahead. Getting noticed a large number of luxury groups ended up heading in a fresh way – ‘sensitive’, rather than ‘significant’ – the brand sought to experiment with amongst its most luxury whiskies. Aiming to thrust the boundaries of lightweighting glass, all while in the identify of progress.

With fewer than 888 bottles released globally, each bottle is individually numbered and introduced inside of a luxurious collector’s circumstance.

“As an alternative to keep this new information near our upper body, we’re thrilled to offer a royalty-no cost licence to our granted UK patent to the globe.

In whisky packaging, luxurious generally signifies major—think thick bottles with hefty stoppers that double as trophies on the shelf. Johnnie Walker really wants to upend that wondering and embrace the Idea that lithe is luxurious.

Indeed—this collectible edition may be ordered online and transported securely towards your door with signature affirmation.

Liquid Mild enveloped readers in a mesmerizing interplay of sunshine and shadow, with moving light passing through glass types and projecting sophisticated patterns onto white partitions.

Because the time of its founder, John Walker, individuals that blend its whiskies have pursued flavour and top quality above all else.